Projects

Horn Legend Showroom

Horn Legend’s move into a significantly larger showroom at the Dallas Market Center created an opportunity to bring the brand’s personality to life while making more room for buyer appointments.

With more than 200 collegiate licenses and roots in golf, the brand has a rich story to tell. I designed the showroom to celebrate that connection through thoughtful references to college athletics, golf, and Horn Legend’s bighorn sheep mascot throughout the space.

Two dedicated appointment areas anchor the layout, supported by a hospitality bar and several comfortable seating areas where buyers and guests can connect, watch a game, or enjoy a putting contest on the large putting green. Every element brings together brand expression and practical function, creating a welcoming space that supports the way Horn Legend does business.

Behind the frosted glass barn doors, a separate workspace includes standing desks, a breakroom area, and storage—keeping day-to-day operations organized and out of view.

David Donahue

For the past five seasons, I’ve partnered with the David Donahue team to prepare their booth for Dallas Men’s Market. My work includes booth setup, styling mannequins, merchandising samples, and adjusting lighting to create a polished, cohesive presentation.

It’s been a pleasure to support the team as the brand’s assortment has expanded into new categories, helping each season’s presentation reflect that growth.

Kincaid's Fine Clothing

Keith invited me to Jackson, Mississippi, to help refresh the store’s merchandising after a large influx of holiday inventory. I reworked several sections to create a more organized, inviting shopping experience and added visual displays at the front entrance to welcome customers and highlight key products.

It was a brief visit, but we made meaningful improvements in the time available. The team was a pleasure to work with and made me feel right at home.

Weiss & Goldring

In Alexandria, Louisiana — “Alec” to the locals — Ted Silver is a familiar face. His family’s store, Weiss & Goldring, has been part of the community for more than 100 years. I was fortunate to connect with Ted, who invited me to refresh the merchandising throughout several areas of the store and create a new window display.

The extensive assortment—from fine Italian tailoring to sportswear and activewear—offered plenty of opportunities to bring a fresh perspective while honoring the store’s character. Over two visits, I reworked product presentations to make the collection easier to shop and give key pieces room to stand out.

It was a pleasure to work with Ted and his team and contribute to a store with such a rich history.

What's next for your brand?

LET'S WORK TOGETHER

Whether you’re planning a showroom, refreshing your merchandising, or preparing a collection launch, let’s talk about how I can help.